In Brooklyn Park, Minnesota, Stoners’ favourite fast food restaurant Taco Bell has just opened a new concept restaurant called they’re calling “Taco Bell Defy.”
The two-storey “Taco Bell Defy” opened on Tuesday with a second-floor kitchen, four drive-thru lanes, and a “vertical lift” that delivers orders directly to a customer’s vehicle.
According to a survey from QSR magazine in 2021, Taco Bell orders take on average four and a half minutes to complete. Due to the multiple drive-thru lanes, the chain hopes to shorten the process to 2 minutes or less.
“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way… now with our bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.”Mike Grams, Taco Bell President and Global COO
There are four drive-thru lanes, one for mobile orders, one for delivery drivers such as Uber Eats, and the remaining two for traditional drive-thru orders. No car? No problem. Those who prefer can also order and pick up their meals from the restaurant’s first-floor order kiosks.
Taco Bell mobile customers can scan a QR code provided to them after placing an order through the app on large check-in screens. Delivery drivers simply key in the order number at check-in.
Though there were some hiccups, several Taco Bell employees were on hand to assist, and the concept restaurant has been a hit, if not with everyone then at least with the curious amongst us.
Taco Bell’s parent company Yum! Brands has not yet released staffing numbers for this location, including whether it has fewer employees per customer than a traditional location, or if cashiers are transferred to other roles.
In the future, automation will replace an increasing number of jobs, as we’ve already seen in grocery stores. Perhaps it is time corporations paid their fair share in taxes so people could receive a guaranteed basic income.